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Fraser Clephane
A bit of this, a bit of that, but mostly copywriting stuff.
Hello. I’m Fraser Clephane, a copywriter with a little over seven years of experience in advertising and branding.
I’ve written for a medley of different brands, platforms, and touchpoints – from crafting names, packaging and narratives to writing emails, websites, and paid ads.
Beyond the words, the grammar, and the revered punctuation, there exists a creative at heart. And whether it’s website content for BBC Maestro or a brand narrative for Belvedere, my writing is replete with strategic thinking, purpose, and empathetic prose.
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